The Weekly Record: Ireland isn’t spamulicious, Tennis players team up with Sony Ericsson, and Gamestop roll out the giveaways

Saturday, January 15th, 2011

Maria Sharapova at the launch of Sony Ericsson HotShotsIt’s been a busy week with some product launches, news about spam, and plans to make Tennis players better at social media all announced.

We begin with some number crunching this week as IT security firm Sophos has published the latest Dirty Dozen of spam relaying countries, covering the fourth quarter of 2010. The United States increased its lead at the top spot, accounting for 18.6 percent of all spam messages.  The UK decreased its percentage of total spam output compared to the third quarter last year, dropping from 5 percent to 4.54 percent and remains in fifth place. Sophos said the spam being distributed is becoming more malicious. Traditional subject matter such as adverts for pharmaceuticals continue to be a concern, with some 36 million Americans reported to purchase drugs from unlicensed online sellers and more messages are spreading malware and are attempting to phish user names, passwords and personal information. Ireland ranked 53rd in the listings, accounting for 0.30 percent of spam.

Microsoft has announced the arrival of its new LifeCam Studio, featuring sharp HD video with a true 1080p sensor. Microsoft’s newest LifeCam complements Windows Live Messenger 2011, which will offer HD video calling in a 16:9 widescreen format so that everyone in the video call can easily be seen.  Microsoft’s first webcam with a 1080p sensor, the LifeCam Studio’s 1080p sensor is more than twice as large as the 720p HD sensors on the market and lets more light in so individuals experience a high standard of video in virtually any lighting condition. There’s no price for Ireland available yet but LifeCam Studio is available here and costs £89.99 in the UK.

GameStop has launched a €1 million euro trade-in bonanza. The retailer is offerin trade-in credit on a huge range of games including Donkey Kong Country Returns (€40 credit), Gran Turismo 5 (€35 credit), Assasins Creed Brotherhood (€32 credit), Kinect Sports (€28 credit), Call of Duty : Black Ops (€35 credit), F1 2020 (€30 credit), Super Mario Bros Wii (€30 credit), Wii Party (€28 credit), Super Mario Galaxy 2 Wii (€28 credit) and Super Mario Bros DS (€25 credit). To avail of GameStop’s trade-in bonanza, gamers should bring unwanted games to one of GameStop’s 56 stores nationwide before 28 January and exchange them for credit towards new purchases. The retailer also offers cash & store credit for music CDS (Albums), DVDs, mobile phones and games consoles.

This next sentence is quite a mouthful. Provident CRM, the exclusive Irish partner of SugarCRM, the Cupertino developer of commercial open source Customer Relationship Management (CRM) software, has announced it has successfully implemented SugarCRM in the Irish Sea Fisheries Board, Bord Iascaigh Mhara (BIM). In simple terms this will help the semi-state body to manage communication with its 200 industry clients. Under the agreement Provident CRM customized BIM’s instance of SugarCRM so that its users are able to record key information with a fisheries perspective, and provided implementation services so BIM’s legacy data was imported correctly.

Sony has launched a new clip on monitor that aims to give DSLR camera owners a bigger, better view of their footage while shooting HD video. The CLM-V55 is a portable video monitor featuring a high-resolution WVGA LCD panel.  The clip-on screen tilts and swivels to any angle for comfortable framing in any position. The CLM-V55 is loaded with pro-style features to help photo enthusiasts and videographers shoot HD video footage with their interchangeable lens digital camera. The CLM-V55 LCD video monitor by Sony is available from March 2011.

And finally… With the Australian Open kicking off on Monday, Sony Ericsson has announced the launch of Xperia Hot Shots, a new-format entertainment show to be streamed online and on mobile handsets. The series, airing from March, will follow the lives of six globetrotting, aspiring stars of the Women’s Tennis Association (WTA) as they strive to build their profile both on and off the court and gain a support deal with WTA sponsor and leading entertainment brand, Sony Ericsson. The series gives a behind-the-scenes look at the girl’s lives off-court and will offer an insight into the world of these players and their journey towards superstar status. The participants will have exclusive access to the worlds of music, film, gaming and fashion, allowing them to grow their online fan base. The premise of the show is a fully interactive programme, streamed on YouTube that will see the girls using their Sony Ericsson Xperia handsets to film their own content, share it and interact with their fans on Facebook and other social networks. “I’m excited to be here at the launch because I think it’s great for the players, the sport and viewers alike. Sony Ericsson is bringing entertainment to the game as only they can,” said Maria Sharapova, a former world number 1. “The show will provide an opportunity for the players to attract new fans in a way that has never been done before. I wish I’d had access to this when starting out as it brings entertainment in to our world of tennis, as well as a chance to interact with fans.” There’s no word as yet on who will be involved but visitors to will know we’re hoping that Sony Ericsson are smart enough to include the slightly bonkers social media innovator Andrea Petkovic.

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